Sofia.Taemin<3
Sofia.Taemin<3
A new year, a new Etude drama! It’s been nearly 5 months since SHINee’s last Etude CF with the marionette doll drama “Don’t Trust Her Eyelashes”. Unfortunately, this marked SHINee’s last project together with the fresh Dara of 2NE1 as she has decided not to renew her contract with Etude. The good news is that f(x)’s youthful and vibrant members Sulli and Krystal will be the new female endorsers of the brand along with SHINee.
Etude has announced on their official Me2day and Twitter that the SNS audition drama “Sweet Recipe” will be released on January 23rd through their Youtube channel. On the promotional poster is written, “Spring, a sweet recipe battle for a sweet transformation.” The CF will take place in a kitchen setting with two teams battling it out to see who has the better recipe for sweetness.
Source: Etude Facebook
Written by: kimchi hana @ shineee.net
Admin Xhan~
Cr.: Vid owner
Ryanne/Minho

‘I Am‘, the upcoming film featuring the stories of SM Entertainment artists BoA, TVXQ, Girls’ Generation, Super Junior, SHINee, and f(x) has released a 3rd teaser in the form of a video.
This newest teaser video mentions that they will be opening an official fan cafe in May. This official cafe will be a place where fans can get informaiton about their favorite SM Entertainment artists.
The film features the day and events surrounding SMTOWN LIVE WORLD TOUR in Madison Square Garden back in October of 2011. Fans can look forward to everything from stage performances of ‘SM Town Live World Tour in New York’ to some of their day-to-day activities.
SM Entertainment assured, “It will be the real story behind SM Town like never seen before.”
The movie is slated for release in May, in the mean time check out the 3rd teaser below!
Cr.: SMent
via: Allkpop
Ryanne/Minho
Cr.: Vid owner
Ryanne/Minho
Fans have uncovered a blog entry by a “Professor Hong Jong Hwa” that details SMTOWN’s participation in the 2011 29th SBS Gayo Daejun. The professor, has been helping produce for SM for decades. His works include Kangta’s albums in 2001, Lee Soo Man’s work in 1988, DJ Doc’s in 1994 and many other titles.
The blog entry outlines that the broadcast will be calling the group, “SM Orchestra” or “SM Special Performance”. It includes a violin performance by Super Junior M’s Henry with SNSD’s Seohyun on the Piano, Tiffany on the Flute, Super Junior’s Kyuhyun on the Harmonica, TRAX’s Jungmo on the guitar, f(x)’s Victoria on the guitar as well. The vocals will be featuring SNSD, SHINee and more.
The special surprise guests will be an appearance from all SM Artists, including EXO, the new boyband. There has yet to be an official release by SM Entertainment on this.
Check out the full blog post below:
[Professor Hong Jong Hwa’s blog entry at 24 Dec 2011, 4.25am] Phew~ I’ve completed the SM Special Concert composition that I’m in charge of, and now I’m with SM singers at the last overnight practice and orchestra accompaniment practice~ It will be broadcasted live on 29th’s SBS Gayo Daejeon~^^ (for now, the broadcast starts around 9 o’clock but at around 10.50~11.00 (Gayo Daejeon part 2), it will be broadcasted as ‘SM Orchestra’ or ‘SM Special Performance’)
It will start with Super Junior M – Henry’s violin, while the Orchestra concerto is going on, SNSD – Seohyun (Piano), Tiffany (Flute), Super Junior – Kyuhyun (Harmonica). Trax – Jungmo (Guitar), f(x) – Victoria (Guitar)..then comes SoShi’s Vocal, SHINee, etc… It ends with the appearance of all SM Artistes~ Rookie group EXO will also be featured live.^^ (t/n: not sure whether the EXO ‘live’ refers to them singing live or just EXO appearing on the live broadcast)
It was originally made to be a composition of around 20 minutes (10 Suites) but because it is a broadcast, it was cut short to around 9 minutes long. There’s a plan to separately show the full version, through music video and performance, as ‘SM Concert’~ (It will also be broadcasted worldwirde through Youtube^^)
Source: Professor Hong Jong Hwa’s Blog and @byulbit , Forever_SHINee
Ryanne/Minho

Credit: auction website
ValKey^^

SM Entertainment, the agency that has gifted the globe with top artists such as BoA, TVXQ, Super Junior, SNSD, SHINee, and f(x) will be holding large-scale auditions all over the world in search of their next idol group.
The auditions will take place from January 7th 2012 through March 24th. In three months’ time, SM Entertainment will travel to fifteen different cities in China, the US, Canada, Japan as well as Korea in search of those who dream of becoming the next K-POP star.
The 2012 SM Global Auditions will begin in Busan on January 7th, and will continue in Daegu (January 8th), Daejun (January 14th), Gwangju (January 15th), Seoul (January 28 & 29), and will carry over to China and the United States in February. The auditions will also hit Canada and Japan for the month of March.
The auditions are expected to cause quite the buzz in neighboring Japan, as well as be met with an explosive response from thousands of international hopefuls, as SM artists have been developing strong fans bases worldwide, including Europe and South America.
Anyone can audition regardless of nationality, gender, or age, and the selected few will earn themselves an opportunity to sign a contract with SM Entertainment. SM will also be 100% responsible for the various expenses associated with a debut.
Those interested can audition via e-mail and Youtube, and more specific information can be found on the official SMTOWN website.
Source & Image : KyungJaeToday via Nate / Allkpop
Nathalie ~ Taemin
So I know we have all been wondering what the agencies will do next year and if we can finally expect some concerts coming our way.
Hope this clarifies some of the information :3

The Hallyu wave is currently blowing strong beyond Asia to other parts of the globe, and K-pop artists are making their way to bigger stages all over the world.
International K-pop fans have been able to instantly access their favorite stars through mediums such as Twitter and Youtube, and accordingly, Korea’s top agencies are well aware that every new group they release will be introduced to an expanding global audience. Here’s a brief look at what Korea’s top 4 agencies have planned for next year.
<SM Entertainment – Global boy group to debut with overseas unit groups>
SM Entertainment has plans to debut a boy group with an international audience in mind. SM’s new boy group will promote in Korea, Japan, and China as both a group and separate sub-units.
The group, which has tentatively been named M1 and M2, will simultaneously begin promotions in Korea and China upon debut. They will be the first group that SM will be releasing since f(x)’s debut in September 2009.
For the past 2 years, SM has been spreading K-pop awareness around the world with their SM Townconcerts. Just as TVXQ, SNSD, Super Junior, f(x), among other SM artists have been garnering international attention, SM’s new group is also expected to develop a strong international fan base.
<YG Entertainment – Trendsetting girl and boy groups to debut>
YG Entertainment has been holding their ground in the music industry for the past 15 years with their unique music style. Representatives from YG announced that they will be debuting a group that will be “unique like Big Bang and 2NE1, but with a new style“.
The team which will debut in the first half of next year will be a girl group consisting of members that are all under the age of 20. The group has already started gaining interest after news of “Super Star K2“‘s Kim Eun Bi‘s membership in the upcoming group.
Though Kim Eun Bi is still young, she surprised the judges with her vocal talents and landed a spot among Superstar K2′s Top 6 finalists. Since the show ended, Kim Eun Bi has been focusing her attention on preparing for her debut. Many are anticipating to see her with her new image.
In addition, YG will be also be releasing a boy group. Details regarding the group’s members and their musical style has yet to be revealed, however, they are expected to possess a fresh style with not only musical talent but extreme fashion sense as well.
<JYP Entertainment – No new groups planned>
JYP Entertainment, led by J.Y. Park, has no plans to release a new group anytime soon. In turn, they will be focusing on further overseas activities for their current groups, Wonder Girls, 2PM, andmiss A as they will be making their way into the US, Japanese, and Chinese markets.
The Wonder Girls will be busy promoting across Asia starting next month until the beginning of next year. Afterwards, the Wonder Girls will be holding a press conference for their upcoming movie “Wonder Girls at the Apollo,” as they begin their promotions in the US.
The 2PM boys will be devoting themselves to their Japanese promotions. With the establishment ofJYP Japan, they are now ready for full-scale activities in Japan. 2PM has set themselves apart from Japanese boy groups with their powerful performances and songs, thereby capturing the hearts of many female Japanese fans.
Lastly, miss A, who have captured much attention since their debut, are gearing up for their Chinese promotions. Their debut song “Bad Girl Good Girl“, “Breathe“, and “Goodbye Baby” have all been hit tracks. miss A plans to officially begin promoting in Greater China next year.
<Cube Entertainment – Multinational rookie group in the works, simultaneous Asia debut>
Cube Entertainment has quickly risen to one of K-pop’s leading agencies as they are home to artists such as B2ST, 4minute, and G.Na. Just as they have been successfully promoting their company-brand concerts and various overseas promotions, Cube’s upcoming rookie group is also expected to garner much attention.
They are currently preparing a 7-member boy group to debut next year. The team will possess strengthened vocal, rap, and dance skills and plans to debut with an innovative method. The group aims to promote not only in Korea, but all of Asia.
A Cube representative stated, “A 7-member boy group with members from Korea, the rest of Asia, and America are preparing for their debut. They will put on powerful performances as well as showcase their wit on entertaiment programs.”
Source: Star News via Naver /Allkpop
Nathalie ~ Taemin







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